International Marketing Report Essay Example | Topics and Well Written Essays - 3000 words

International Marketing Report - Essay Example Sony is one of the leaders in the entertainment industry as it manufactures entertainment gadgets like video games, televisions, and many more. According to Interbrand top a hundred Global Brands in the year 2011, Sony emerged position thirty-six among other a hundred brands. It is also among the top a hundred effectively managed companies across the business world (Koontz & Weihrich, 2006:104). This was because of its renowned heritage of creativeness and innovativeness. Sony boasts of having products in the electronic, games, entertainment, and in the provision of financial service sectors. In this regard, this essay will delve on a critical analysis of Sony’s marketing mix across the international markets. Further, it will highlight the International Process Theory that correctly describes Sony’s internationalization with supportive evidence. Lastly, it will discuss the extent to which Sony’s company country of origin influences consumers’ perception of Sony’s products by giving proper justification. Sony and the marketing mix Marketing mix is a business-marketing tool, which encompasses the four Ps in the influencing of consumers towards accessing a company’s products and services for the attainment of its goals and objectives (Lamb et al, 2008:148). The four P’s are price, place, promotion, and product that when mixed reflect the nature of different services within a market. Sequentially, Sony Company has managed tot use this marketing tool in the diversification of its products and its price range to favor its consumer base. Additionally, Sony has capitalized on favorable places in which they distribute there products and have implemented various promotion strategies to increase awareness of its products to its target market. Product In essence, a product is anything presented to a market for the market to be aware of its existence, after which they will buy, and then use it to satisfy either a want or a ne ed (Richter, 2012:29). A certain number of factors influence a products uptake within a market that may range from the brand name that a market associates its products to a number of others. In addition, the packing aspects of the products and the safety standards applied within the use of the product also influence the sale of products. Remarkably, the style, packaging, quality, and warranty associated with the product are attributes that also propagate a consumer towards buying of certain products within a market setting. For instance, consumers tend to access products from company’s who offer variety and improvement in the quality of already of already existing goods in a market. In this regard, Sony Company offers a number of products to the electronic, games and entertainment fields. For instance, the company manufactures television screens and projector, cameras, home theatre systems, computer hardware, mobile phones, and car entertainment devices. Additionally, Sony is a manufacturer of home recording devices, storage media, and charging devices. Ideally, Sony has further divided some of its products in to other sub categories especially on the television products. This has made the company able to service its market thorough the innovation of tailor made products that suit their various clients. These customers include households, offices, and public gatherings. Ideally, their products are able to meet the needs of their customers without financial

Technical-rational approaches to organisation have little relevance to Coursework

Technical-rational approaches to organisation have little relevance to managers in the current business environment. Discuss - Coursework Example The technical-rational approach to organizations is the process of reducing actual practices to a set of particular competencies and revising and practicing them regularly for the purpose of learning and assessment. A technical-rational approach to organization identifies core competencies and then tries to build an environment supporting exchange of knowledge and a system that can measure performance and ensure quality. Technical-rational approach is a part of the classical school and scientific management and is often regarded as the bureaucratic organization studies. It is called so because people in organizations have a defined set of tasks and responsibilities. Moreover, organizations also have hierarchical structures of reporting in the classical approach, which means that employees report to one another and can also have management responsibilities. Each organization have their own set of rules and procedures for the completion of tasks, and the position of all the employees d epends on their abilities and are judged on merit. Another important aspect of technical-rational approach to organizational studies is that all the employees are supposed to act in an impartial and unemotional manner with the well-being and goal fulfilment acting as the motivation. The economic growth along with increasing number of organizations also resulted in increasing the technical-rational approaches towards organization. As organizations continued to grow and expand in all directions, the number of jobs also increased as well as the requirement for specialized people expert in a single particular area. While the technical-rational approach to organizations gained tremendous popularity, it also had a number of disadvantages with a major one being the fact that employees would not be as effective if they perceive the rules and procedures as